Yonatan Wolowelsky created a Twitter thread about what people need to know for a PH good launch.
Marko launched Plausible on Product Hunt in August, 2020. The Plausible team didn’t use many of the recommended strategies. They didn’t:
- have a famous hunter
- use videos or gifs
- tell anyone about the launch beforehand.
Within 4 hours, they had 399 unique visitors and 8 trial signup. After 12 hours, Plausible had 885 unique visitors and 13 trial signups. It became the #2 Product of the Day with 601 votes. The website also had 1,490 unique visitors and 22 trial signups. Marko wrote an analysis of the launch at How not to launch on Product Hunt (and lessons from our successful launch.) He shared some additional statistics. After a week, Plausible had 2,560 unique visitors. The bounce rate was 44%, with visitors staying on the website for 1 minute and 44 seconds (average.) They had 36 trial signups.
The post also included a comparison of referral sources.
Stefan Vetter launched Friendly Analytics on Product Hunt in March, 2020.
After 12 hours, it was #12 on the homepage with over 70 upvotes.
It finished the day at #12 out of 33 products with 120 upvotes. The launch led to 593 visitors but no sales.
WooMetrics launched on Product Hunt in July, 2021. Mark provided launch updates throughout the day. After 2 hours, it was in 7th position with 13 votes. After 5 1/2 hours, it was in 6th place with 29 upvotes. WooMetrics also had its first user sign up. After 7 hours, it was in 5th position with 37 upvotes. At the 9 hour mark, it had 47 upvotes. After 12 hours, it was in #6 place with 55 upvotes. WooMetrics finished in 7th place with 95 upvotes. It also had 275 website visits and 3 signups.