Wicked Templates launched on Product Hunt in June, 2021.
It finished at #7 Product of the Day with 181 upvotes. He shared more about the launch at Indie Hackers.
The product had special pricing for launch day. Normally, Wicked Templates cost $149. The first 10 buyers got the product for $29. The next 20 were able to purchase it for $39. Any other buyers paid $49.
He also acknowledged the awesome competition.