Paolo Amoroso launched his newsletter on Product Hunt in February, 2020. The launch was a dud: he got 3 upvotes, 2 new newsletter subscribers and 53 Twitter interactions. He wrote more about the launch at The Experience of Launching a Newsletter on Product Hunt.
Zero to Marketing launched on Product Hunt in June 2021. It became #1 Product of the Day with 650+ upvotes. Andrea Bosoni later said that the secret to getting a lot of love from Product Hunt isn’t becoming product of the day but getting a lot of upvotes. This is because Product Hunt will feature the product in their newsletter and continue to promote it on the homepage.
Anne-Laure Le Cunff noticed a high affinity between Product Hunt and the Maker Mind audience and decided the promote her newsletter.
The results: almost 2,000 new subscribers, her first paid sponsors, and several consulting opportunities.
She wrote an article about her experience at Launching a newsletter on Product Hunt.
This article is about her preparation, launch strategy, and experience during the whole process, as well as what she learned.